The lipstick applies nicely and is quite pigmented but it's texture leaves it feeling more like a lipgloss. It doesn't apply opaque like the NYX liquid lipsticks, so the application will need some evening out. The lipstick doesn't dry to a matte finish, but more of a demi-matte and there will definitely be some transfer.

The colour is beautiful and the applicator for some reason works really well for me - it's the only liquid lipstick that I can apply without messing up! I think this lasted about 4 hours on me without eating or drinking anything, leaving a beautiful stain when wearing off. 

Although I definitely do appreciate the Maybelline Vivid Matte Liquid Lipstick, I definitely would categorize it as a lip gloss/stain rather than a liquid lipstick.

What brand/colour do you use for your everyday lip?