NIA (Not Into Aging) is a fairly new brand in the Canadian market, selling exclusively at BeautyBoutique.ca and Murale in Canada. Today, I will be reviewing their Sunday Detox Whipped Clay Peel-Off Mask ($39).
This mask is not only a mouthful, but it has a very interesting delivery as well, being both a mousse and peel-off mask. It claims to purify pores, draw out dirt and debris, and exfoliate to leave your skin smooth, radiant and optimized. It's listed featured ingredients are:
- NIA-114™: patented molecule fortifies and protects skin against the impact of lifestyle stressors
- White Kaolin Clay: gentle, mineral-rich clay absorbs impurities and build up to detoxify and cleanse while softly exfoliating skin
- Bamboo Charcoal Powder: draws out toxins and debris to purify skin and help reduce the appearance of pores
- Mango and Brazilian Caja Extract: AHAs provide exfoliation to promote surface cell renewal
- Chaulmoogra, Black Cumin & Manuka Oils: synergistic blend helps reduce the appearance of blackheads
- Lentil Seed Extract: helps minimize the look of pores
The is simple and straightforward to use - apply an even and generous layer on clean skin and wait 10-15 minutes before peeling it away, rinsing any leftover residue. The first spritz, however, is quite strong so be ready for that! The product comes out in a mousse texture, which is a bit confusing when it comes to application because just like hair mousse, it quickly turns into a liquid. Because of this, I was unsure of how to apply it since it's too liquid to get a thick layer, but as long as it's not completely translucent, it should be fine. For reference, I used just more than a golf ball sized amount for my face - awkward selfie time!
The mask dries fairly quickly, about 8 minutes, since the layer applied is quite thin. I did notice a slight sting when first applied, along with an odor - I really can't describe it but I personally didn't like it. Removing the mask was easy and painless - there is absolutely no pull to the product, unlike the Boscia Luminizing Black Charcoal Mask and more like the Freeman Feeling Beautiful Cucumber Facial Peel-Off Mask. Because the mask is so gentle, I didn't notice any differences pores, black heads, or dry skin. With that being said, this mask is more of a weekly treat for your skin, rather than a remedy for such causes, with the latter being something that I look for in skincare products.
Do you prefer peel-off or wash-off masks?
Let's be friends!
*Press samples featured
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