EVENT - Generation Beauty Toronto 2017 Recap [PART I]

by - June 27, 2017

This past weekend was the second year where Generation Beauty came to Toronto. If you're unfamiliar with Generation Beauty, it is a beauty convention hosted by Ipsy and its co-founder Michelle Phan. I wasn't able to go last year, but I was lucky enough to go this year with a few of my blogger buddies - Nancy, Melanie, Steph and Zaibii (click their names to check out their blogs!).
GenBeauty was held at the Metro Toronto Convention Centre in the same room that IMATS was hosted last year. Tickets ranged from $80 to $170, depending on when you purchased it or used a coupon code. This year, you could also purchase an early access pass for $40 where you could enter the event an hour earlier than those without. The event ran from 10am-5pm on Saturday and 11am-3pm on Sunday. I went for the full time both days and came early to line up before the doors opened, alongside the many eager GenBeauty attendees. 

I initially thought that it wasn’t that busy and the event could be done in one day based on everyone waiting for the event to open, but I was so wrong. The lineups were ridiculous for some booths, and a lot were constantly closing and opening. I won’t go into details about the booths in this post, but know that the event was basically lineups upon lineups. Did I mention there were lineups? No, seriously. 

Due to the long lineups, it was basically impossible to meet your favourite YouTuber(s) while attending all the booths available due to timing and congestion. With that said, I think it would have been better if there was a stage set up similar to IMATS, where the Meet and Greets would be held. Instead, they were held at different booths at different times which contributed to congestion at said booths.

Now onto the Swag Bag! Here’s what was included in this year’s GenBeauty Toronto Swag Bag:
Full Sized:
Absolute New York Cotton Candy Liner in Lemon Drop ($13.00*)
Covergirl Melting Pout Gel Liquid Lipstick in Raspberry Jelly ($10.00)
Dirty Little Secret Cosmetics Lipgloss in Bare ($18.20*)
Essence Get Big Lashes ($4.00)
Goomee Hairloops 4 Pack ($9.10*)
Luxie 237 Blending ($15.90)
MAC Satin Lipstick in Babes and Balls ($21.00)
Moda Pro Makeup Brush Complexion ($10.40*)
NYX Butter Gloss in Creme Brulee ($8.00)
Physicians Formula Multi-Finish Eyeshadow Palette in Natural Nude ($15.00)
Pixi Endless Silky Eye Pen in BronzeBeam ($15.60*)
Pop Beauty Kajal Pen in Inky Purple ($13.00*)
Pur Contour Blending Sponge ($15.60*)
Soo Ae New York Purifying Charcoal Black Mask ($3.25*)
THEFACESHOP Dr. Belmeur Soothing Gauze Sheet Mask ($6.00)

Briogeo Rosarco Milk Reparative Leave-In Conditioning Spray (0.75oz, $3.90)
Benefit They're Real! Tinted Lash Primer (0.1 oz, $10.33)
Ciate London Liquid Velvet Lipstick in Pin Up (2ml, $7.08)
Derma E Vitamin C Concentrate Serum (7ml, $3.97)
Eva NYC Mane Magic 10-in-1 Primer (1oz, $2.60*)
GlamGlow Volcasmic Matte Glow Moisturizer (0.5ml, $6.40)
IGK Rich Kid Coconut Oil Gel (15ml, $3.31)
Marc Anthony Hydrating Coconut Oil & Shea Butter Volume Hairspray (53ml, $1.77)
Skinfix Daily Lotion for healthy skin (3oz, $5.70*)
Smashbox Be Legendary Liquid Lip in Crimson Chrome (NA, ~$8.00)
OGX Nourishing+ Coconut Milk Shampoo (3oz, $3.86*)
Pur-lisse BB Tinted Moist Cream SPF 30 (10ml, $11.38*)

Total Swag Bag Value: $246.35
*Prices were converted form USD to CAD at 1.30

Last year, GenBeauty gave two different swag bags – one for each day. This year was a lot more organized where only one swag bag was given to you after you registered and made your way in. This made it really convenient for the event because it gives you an initial bag to put all your goodies in and it benefited those who could only attend one day. The swag bag alone covered the cost of the ticket - there is just so much product, especially when you consider the products received at the booths too. Since I received more than I can ever use, stay tuned for an upcoming giveaway!

Have you ever attended Generation Beauty? Where and how was your experience?

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